Bertrand Soulier

En direct ;-)

Photo et web

Om Malik a consacré un long et très intéressant article sur le web visuel et la photo. Je vous en propose un paragraphe qui résume les raisons du succès de l’image sur internet :

But more importantly, the visual web has another thing going for it : You don’t need a translation. A smile is a smile is a smile in Chinese, Hindi, Brazilian, Portuguese, Spanish or English. The emotional payload of a picture is universal. Everyone understands that the image of a train stands for a real-life train or that a cup with steam means something hot to drink. It’s a visual metaphor for the words behind it. The human brain is good at recognizing visual symbols : A scientific study shows that our brains take about 150 milliseconds to recognize a symbol and another 100 milliseconds to know what it means.

Et j’ajouterai que notre cerveau met encore plus de temps à comprendre un bout de texte.  Des raisons qui expliquent qu’on estime qu’il y a fin 2014 880 milliards de photos sur le web.